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by Petri Maatta

Keyword Clustering – Why You Need to Do It

Keyword clustering is a great concept for SEO. Suppose your website fails to gain traction in the search engines or generate the number of visitors you want to get. You can use keyword clustering to improve your site rankings. This article will define what Keyword clusters are and how this strategy can benefit your site.

By |2021-06-10T15:09:04+00:00June 5th, 2021|Keywords|

What is Social Media Engagement Rate? And How Do You Calculate It?

Do you know your Social media engagement rate? Social media engagement rates measure the level of interest your content is generating. It's the measure in which followers engage with your posts on a social network. You measure it by dividing total engagements (likes, shares, retweets) by total following. Thus, the social media engagement rate measures

By |2021-06-10T13:52:51+00:00June 4th, 2021|Content Marketing|

Google Search Quality Guidelines: here is what you should know

Doing SEO and content marketing isn’t easy. In fact, only around 20% of new businesses succeed within the first year. On top of everything else, there’s Google Google Search Quality Guidelines to think about. And for most people, even SEO's, they would rather not hear about that. But following Google Search Quality Guidelines can be

By |2021-06-06T05:42:17+00:00June 2nd, 2021|SEO|

How to do Competitor Analysis Using SEMrush

A lot of businesses are looking for new ways to grow. One way is through competitor analysis, which can be done using a tool called SEMrush. This blog post will go over what you can learn from this practice and conduct it with the help of SEMrush. The first thing that you should analyze during

By |2021-06-28T09:11:02+00:00May 30th, 2021|Tools|

What Is Schema Markup? How to Use It for SERPS

Schema markup is a way to add more information about your content. It is to help search engine crawlers understand what it's all about. This is called structured data, and this article will show you how schema markup can be used for SEO. You'll learn the basics of schema and how it works with Google

By |2021-06-03T05:52:56+00:00May 30th, 2021|SEO|

What is the Google Knowledge panel And How To Make It Appear?

Google's knowledge panel is the block you will find on the right side of your screen in the search results. Nowadays, you will see it for a lot of queries. It presents Google's Knowledge Graph results. This can be seen as an engine connecting all kinds of data Google finds on the web. If you

By |2021-06-03T04:37:01+00:00May 30th, 2021|SEO|

Land and Expand Strategy

What is content marketing? Content Marketing is about promoting products, services and ideas by providing information to prospective customers from a company's website or blog. The ultimate goal is to get people to buy something from that company. When it comes to the Land and expand strategy in content marketing, it means first targeting your

By |2021-06-02T16:49:03+00:00May 30th, 2021|Content Marketing|

How to rank and rent: Local SEO without the client

How to rank and rent: Local SEO without the client Working in SEO isn't easy – even if you understand SEO. You're always at the mercy of the dominating Google that seems to change its algorithms and ranking factors. And trying to toe the line between what your clients want and what you know are

By |2021-05-28T06:21:45+00:00May 26th, 2021|Blogging|

How to Create an Impressum for Your Company on Facebook?

Facebook has a policy that requires all pages to have an Impressum. This is for anyone who posts content on behalf of their company or organization. The Impressum is a statement at the bottom of your Facebook page. It provides information about the entity responsible for publishing content. Besides, it promotes transparency in communication with

By |2021-06-03T04:54:49+00:00May 26th, 2021|Tools|

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