What is Pillar Content And How To Write Effective Pillars

Why you need to create Pillar Content? Create powerful content that is guaranteed to rank Create a silo with cornerstone content Boosts your SEO search engine rankings by making it easier to follow the links Make your business more visible and accessible Generate more traffic, leads and customers Pillar content is a new SEO strategy

By |2021-06-11T05:39:12+00:00June 10th, 2021|Content Marketing|

11 Best Growth Hacking Stories That You Will Want To Read About

Best growth hacking stories Growing a business is a challenging task. Companies need to find means to market themselves. Also, increase their customer base to survive. Growth hacking involves using strategies outside of the traditional marketing methods. They include growth-hacking tactics like A/B testing. It helps for various purposes, including getting customers into your funnel

By |2021-06-10T13:10:53+00:00June 10th, 2021|Content Marketing|

Top 10 Marketing Books To Read

Marketing is a huge part of running an effective business. It's not easy to find the time to read marketing books. This is because of all the other things you have going on, but it's necessary if you want your company to succeed for your marketing efforts to be successful. You need knowledge and skill,

By |2021-06-10T14:00:38+00:00June 9th, 2021|Content Marketing|

What is Social Media Engagement Rate? And How Do You Calculate It?

Do you know your Social media engagement rate? Social media engagement rates measure the level of interest your content is generating. It's the measure in which followers engage with your posts on a social network. You measure it by dividing total engagements (likes, shares, retweets) by total following. Thus, the social media engagement rate measures

By |2021-06-10T13:52:51+00:00June 4th, 2021|Content Marketing|

Land and Expand Strategy

What is content marketing? Content Marketing is about promoting products, services and ideas by providing information to prospective customers from a company's website or blog. The ultimate goal is to get people to buy something from that company. When it comes to the Land and expand strategy in content marketing, it means first targeting your

By |2021-06-02T16:49:03+00:00May 30th, 2021|Content Marketing|

What is a buyer persona?

A buyer persona is a composite sketch of your ideal customer. These personas are based on data collected from about a specific usertype. The information about your buyer persona can be found by noticing a large group of people with a specific challenge. It can also be found via interviews with existing or new customers.

By |2021-06-08T09:25:16+00:00May 22nd, 2021|Content Marketing|

How to measure your content marketing ROI

Content marketing is a beneficial way to establish your brand, grow your audience, and increase awareness of your services. But how do you know if it's working? Your content marketing ROI should be profitable. The first step in measuring content marketing ROI is to define success metrics for the campaign. This will help you gauge

By |2021-06-07T05:26:45+00:00May 13th, 2021|Content Marketing|

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