In 2004, I had just finished building a travel agency website. My client was begging me to do SEO for his website.
Because he was so eager to get SEO going, he had booked a meeting with an IT consultant from the aero space industry…
We were working on the final touches of his website, in his office, when the IT consultant walked in.
The IT consultant was extremely intelligent, but by the sound of it, he had no clue about SEO.
I warned my client NOT to order anything from that IT consultant, but he didn’t listen to me. He signed a $2000 one-time package for SEO.
A few days later he received a pdf report from the consultant.
Basically, it had information about the state of the Internet and how it would become the next thing, and that he should not miss out on the potential profits.
I was soo mad!
So mad at this fake SEO expert.
Why would you claim to be an expert at a topic when you obviously had no clue about it? Why?
It really bothered me for a long time.