The SEO industry is always changing and evolving.

It’s hard to keep up with all of the new trends, SEO tools, and tactics.

But you don’t have to!

We’ve compiled a list of the top SEO tools that experts use in 2021.

Why Use SEO Tools?

  • Search engine optimization tools save you from doing tedious keyword research and data analysis.
  • Tools can show what’s working and where your strategy could be improved with relevant changes to the user’s needs.
  • SEO tools also show you how well your SEO efforts are doing in comparison to other online businesses.
  • If you’re managing more than one website, SEO tools can help you assess each site’s performance on the fly.
    Many entrepreneurs with multiple websites end up putting a lot of data in spreadsheets and analyzing it manually.
  • use SEO software to save hours of effort and generate accurate reports at a click.
  • What’s more important, tools allow you to measure search performance countries, regions, or languages.

Introduction to SEO tools

With the ever-changing digital marketing world, it can be hard to keep up with all the new SEO trends.

It’s not uncommon for a company to have an SEO strategy working just fine yesterday – but is no longer effective today.

Our blog post is designed to help you stay ahead of your competition by highlighting 21 SEO tools that experts use in 2021 and guiding you on how they work.

You’ll find everything from keyword research tools like SEMrush and Ahrefs, to rank trackers, to link building and keyword research service as Keywords everywhere – there truly are plenty of options out there!

We’re confident this list will serve as a valuable resource when it comes time for you to decide which tool(s) you should order for your business.

Best Search Engine Optimization (SEO) Tools

1.Ahrefs Site Explorer and SEO Keyword Tool

Have you ever wondered what your competition is up to? It can be easy for business owners to get caught up in their work and forget about the other companies trying to steal away their customers.

Fortunately, there’s a tool that helps them figure out what they’re doing wrong – Ahrefs Site Explorer. This SEO keyword tool allows users to see just how much organic traffic each website is getting and find keywords that will help them rank higher for future searches.

Also, the site explorer has tools like on-page SEO analysis, which lets users quickly identify any potential errors they may have made on their website. Armed with this information, business owners know what needs fixing before it becomes too late!

2.Google Search Console: Top SEO Tool

You are probably wondering what the Google Search Console is and how it can help your business.

Google Search Console is an important tool for any business owner to have. It will provide you with a lot of useful information about your site that can help you get higher rankings in search engines and better conversions.

The Google Search Console, or GSC for short, is an online tool that allows you to see information about your website’s performance on search engines such as Google, Yahoo!, and Bing.

It can show you analytics data about things like web traffic, crawl errors, and search queries that lead visitors to your site. You can also use the console to submit a sitemap of URLs for indexing by Googlebot – this will allow more of your pages (and their content) to be discovered by users who are searching with keywords related to your business.

3. SEMrush: Keyword Research Tool

We all know that keyword research is the MOST important step in any SEO campaign. SEMrush has changed the game with their keyword research tool, and it’s not just a theory.

I’ve been using SEMrush for over 11 years now to find keywords for my clients, and they have never let me down!

I want to introduce you to a company that has changed the way I do my keyword research.

SEMrush is one of the best tools for finding out what keywords your competitors are ranking for and how well they rank.

It also helps me identify which keywords I should be targeting with my content strategy.

4. KWFinder: SEO Keyword Tool

SEO is a constant battle of keyword research and finding the best keywords to rank for. The KWFinder SEO Tool is an excellent tool that helps you find out how many people are looking for your specific keywords to target them with content marketing.
KWFinder is the SEO keyword research and digital marketing software that will help your business grow.

With KWFinder, you can find keywords in seconds by just using a search engine like Google.

You can also use it to generate an unlimited number of long-tail keywords and get ideas for new content topics.
The best part about this tool is that it offers low keyword difficulty options for your main keyword! (Which is probably extremely hard to rank for)

Instantly sign up today and start driving traffic to your website with increased rankings!

5. Moz Toolbar: SEO Moz Toolbar

The Moz Toolbar is an essential tool for any company that wants to expand its search engine optimization (SEO) efforts.
The toolbar was created by the well-known digital marketing and SEO firm MOZ, which has been in business since 2004.

In a recent blog post by MOZ’s CEO, Rand Fishkin, he explains that “the Moz Toolbar is designed to give you instant access to some of our most popular features from anywhere on the web—plus many more tools you may not know about yet!

It also helps us measure how people are using our products and get feedback before we launch new features.”

This makes it easy for companies who want to take full advantage of all the benefits that come.

The Moz toolbar is a free browser extension that can add to any major web browser (Chrome, Firefox, Safari, IE). The tool provides many SEO-related tools, including keyword rankings and link data.

You need not have an account with Moz to use the toolbar, but if you do, then it will give you access to even more powerful features such as identifying your most linked pages.

6. Ubersuggest: Keyword Tracking Tool

Do you need a keyword tracking tool that can help you find the best keywords for your business?

If so, Ubersuggest might be what you’re looking for.

Ubersuggest is a free keyword tracking tool that provides information about the top 100,000 search results for any given keyword.
Keywords are ranked based on popularity and competition.

7. Answer The Public: Free SEO Tools

You may be wondering how to get more clients and grow your customer base. The answer is simple: you need to know what people are looking for.”

What’s the best way to find out?

Answer The Public.

What is Answer the Public?
Answer The Public is a website that visualizes the different search queries made by individuals worldwide and provides suggested autocompletes based on those searches.

Why would I ask questions?
Because Google is an answering engine more than a search engine?

They want to provide good answers to search results.

8. SpyFu: Free SEO Tool

SEO is a complicated process that requires expertise and time. Many business owners don’t have the skills or resources to do it right, so they leave it up to professionals.

SpyFu can help you get started with SEO for free!

Providing a massive suite of free tools for SEO and content marketing, SpyFu is the ultimate online toolkit.

This all-inclusive resource provides

  • analytics on paid search engine keywords
  • competitor analysis
  • organic keyword research
  • social media monitoring and more.

9. Woorank: SEO Ranking Tool

Are you looking to rank your website on the first page of Google?

WooRank scores your site on a 100-point scale that is based on 70 different criteria. You can use a performance review to optimize your site for speed, promote its ranking and measure the rank of each page.

It’s easy to use and has many features that will help you improve your site’s visibility in search engines.

The insights will help you generate more traffic, leading to increased engagement.

The Keyword Tool will help you find competitive keywords.

The Site Crawl will analyze every page of your site to identify issues that could be causing your web pages to lose rankings.

There are a lot of SEO ranking tools out there, but Woorank is considered one of the best.

10. Majestic: Marketing SEO Tools

Majestic helps you rank by evaluating your website against the rest of the web. This allows you to position yourself as an industry leader and gain more web traffic from search engine results pages (SERPs).

Majestic also provides valuable information such as how much time people spend browsing your site and which keywords they use when searching for content related to your business.

Majestic provides highly detailed information about any backlinks to your website or domain name, including who is linking to you, how many links they have pointing at them with their domains/subdomains and social media properties, what anchor text was used when linking to you, where they are located geographically speaking and more!

Majestic also provides an index of every page on the web with a link pointing at it so that you can see if there are any pages out there that point at yours but don’t link back to it yet!

It’s is great for finding new opportunities.

Majestic includes a feature that allows you to find other web pages that don’t link back to your own, so finding new opportunities is easier than ever!

11.SEO Tool Buzzsumo Content Analysis Tool

SEO is not just for marketing experts anymore. With the help of tools like Buzzsumo, any business owner can find out what content resonates best with their customers and succeed on social media.

You can use the Buzzsumo tool to search for any topic, and this will return all of the most shared articles that contain your keyword and any related keywords. The following information can be used to increase the volume of your social media shares.

Content analysis tools are a method of understanding what your competitor is doing.

The content revolves around the topic of SEO and marketing.

12. Screaming Frog Web Spider Software

This tool will help you identify keywords that might be ranking in the search engines to create better-optimized websites!
Google will look at the site’s URL structure to see if any 404 errors or redirects are happening on the page/site that may be hurting their rankings due to lack of trust signals from visitors who end up getting redirected elsewhere when trying to access certain pages on their site.… or maybe they’re just not aware that this is happening.

Screaming frog also crawls a site and identifies any issues with HTML code, broken links, duplicate content, etc.; you should also find out how many pages are indexed to determine whether or not your site is getting enough exposure.; This tool can also be used to study how competitors are doing!

13. Yoast SEO Plugin for WordPress and other CMSs

Yoast SEO is a free WordPress plugin to help you optimize your website for search engines.
It makes it easy to ensure that your content has the appropriate keywords and meta descriptions, which helps you rank higher on Google.
The Yoast SEO plugin also checks what pages already exist on your site and advises on how to improve them.
The Yoast SEO plugin is one of the most popular WordPress plugins available today.

Some people may be confused about the number of post types that Yoast has since it can seem like there are different plugins for everything!

It also features a list of its benefits and how it can be used to create an SEO-friendly website.

Yoast SEO is a WordPress plugin for on-page search engine optimization. It helps you write better content and tells what things to do to make your web pages rank higher on Google’s results page.

You can install it with just a few clicks and then use the Yoast SEO WordPress Plugin dashboard to configure its settings.

14. SerpRobot: SEO Rank Tracker Tool

Do you need to know what keywords are bringing in the most traffic for your business?

SerpRobot is a free SEO rank tracker tool that allows company owners to see how well their pages rank based on organic search engine results.
SerpRobot provides an insightful look into Google, Yahoo, and Bing’s data, along with other internet search engines. It tracks rankings over time so that you can see up and downtrends as they happen. You can also receive alerts when your keyword ranking changes so that you never miss out on any opportunity!

“Do you want to rank number one on Google? If so, then it’s time to start tracking your website’s rankings. With SerpRobot, you can track and measure your position in the search engine results pages (SERPS) instantly. The tool is updated every hour with the latest SERP data.”

15. Siteliner: SEO Analysis Tool

It’s not easy to stay on top of the latest SEO trends.

You’re always reading and following up on new information, trying to find ways to outsmart your competitors with better content. But what happens when you need a quick analysis?

There are plenty of tools out there that can help you rank higher in search engine results pages (SERPs), but it takes time and expertise to use them effectively.

What if we told you there was an app for that?
Is it specifically designed to manage your online presence and ranking high in SERPs using some simple steps?

Well, check out the Siteliner tool!

16. Cognitive SEO: SEO Analysis Tool

Cognitive SEO is a form of search engine optimization that focuses on the customer.

It is designed to provide customers with what they need, when, and how they need it.
Cognitive SEO is a type of SEO that uses AI to analyze the content on your site and identify keywords, phrases, and other elements which will help you rank higher in search engines.

Cognitive SEO is about changing the way you think.

It’s not just a change in content, it’s a change in how your brain works and how you view the world.
The cognitive process of information acquisition involves obtaining and organizing new data from our senses, processing this data using mental models to make predictions, making decisions or judgments on these predictions and past experiences, and utilizing stored knowledge for future decision-making purposes.

17. Keywords Everywhere: SEO Keyword Tool

Keywords Everywhere is another great SEO Chrome extension that aggregates data from various SEO tools like Google Analytics, Search Console, and more to help find the best keywords to rank for.
You may not have noticed, but keywords surround you. In the ads that catch your eye on the side of the street, it’s in business cards and brochures handed to you at conferences or networking events, and it’s even in your social media posts.
While these words can be used to attract attention from consumers who otherwise would never know about a company or product, they also serve another purpose: they provide key information for search engines.

As more people turn to Google and Bing instead of Yellow Pages to find local businesses, this strategy has become increasingly important for any company hoping to make an impression online.

But how do you choose which keywords will be most effective?

18. Serpstat: All-in-one SEO platform

Many people are wondering what Serpstat SEO platform is.

It is software that helps with search engine optimization, keyword research, and competitor analysis.
Serpstat is a professional SEO platform that will help you grow your business in the modern world. It includes data on advertising campaigns of competitors and potential partners.

You can also determine what keywords are worth investing time and money into (and conversely, which keywords should be avoided).
The company has been established for over ten years now and was always among the top 5 search engine results.
It’s quite difficult to succeed in this industry without proper knowledge of what you’re doing or any tools that could help you with it.

That’s why we created our Serpstat SEO platform that offers various features for optimizing your website ranking on different search engine pages such as Google, Yahoo!, Bing.

SEO is an ongoing process that requires time and effort on the part of the business owner. The best way to be successful in this competitive industry is to have a strategy, including hiring professionals for SEO services or using software like Serpstat.

19. Google Trends: SEO Checker Tool

In the last decade, Google has transformed from a search engine to a company that offers various products and services. Business owners need to understand how Google can affect their online marketing strategy.
Google Trends is the best free SEO checker tool.

The Google Trends website allows you to type in a keyword and see how popular that topic has been over time on Google Search, YouTube, News, Gmail, and more.

You can also compare two or more keywords to see which is most popular based on search volume.
If you’re looking to improve your SEO, then you’ll want to know about Google Trends.

The tool is a great way of understanding what people are searching for when they visit the search engine giant and how those searches have changed over time. You can also compare various topics against each other to see which ones are more popular than others.

20. Bing Webmaster Tools for Microsoft’s search engine

Bing is the second most popular search engine in the US behind Google, with a market share of 2.78% worldwide according to ComScore data from December 2020 (Statcounter).

Bing Webmaster Tools a free website analysis tool that helps you optimize your site for search engines. Bing Search tool can help you improve your site’s quality as it lets you view Bing’s registry of errors, preview changes made to Bing’s Index, and check if any crawled pages have changed since the last time that your site was indexed. Bing has been around for nine years and just released updates to how the SERP is displayed.

But before now, most could only use this tool if they were advanced in SEO.

Many people who use Microsoft’s search engine, Bing, do not know that webmaster tools are available to help manage their website. With Bing Webmaster Tools, you can submit your site to be crawled by the search engine and get suggestions on how to improve it for better rankings.

You can also see where your site ranks in comparison with other websites in areas like:

  • The keywords used on your page
  • How many external links point back to your page
  • Your click-through rate from Bing results in pages

21. Gtmetrix: SEO Speed optimization tool

GTmetrix is an SEO Speed optimization tool that checks the website against Google’s PageSpeed Insights, YSlow, and WebPagetest.
It analyzes the site’s performance on different browsers and mobile devices to find bottlenecks in your page load time.

The report generated by GTmetrix provides a list of optimizations that you can make to improve your website speed score, with detailed information about what each one will do for you.

The top 10 results are displayed at the end of the analysis:
Compress images using lossless compression algorithm – Optimizes image quality while reducing file size without affecting visible quality (Yahoo, Microsoft)
Enable caching for static assets

As a business owner, you know that your website is one of the most important elements for generating new leads and revenue.

Websites are becoming increasingly more complex with today’s technology. It means they load slower than ever before. If your site takes too long to load, visitors will quickly lose interest and leave without exploring any further. Visitors expect websites to load in about 3 seconds or less! Google has also stated that “Page speed is an extremely important ranking signal.”

The only way to ensure your website loads fast enough is by using an SEO Speed optimization tool like GTmetrix, which analyzes web pages and provides recommendations on how to optimize them for speed, thereby improving their performance in search engine rankings.


Every day, millions of people are trying to grow their online presence. They’re looking for a way to increase traffic and conversion rates. Whether you own a small business or run an international corporation, it’s crucial that your website is optimized for search engine rankings.

As the SEO landscape continues to evolve, it becomes more difficult for businesses to stay on top of all the latest trends.

If you’re trying to get traffic or ranking, you should use SEO tools and techniques that work for your business.

There are a lot of free and paid SEO tools available. When looking for the best one, it is important to find one that not only gives you what you need but doesn’t also cost money?

If you want to improve your search rankings, consider using one of the free or paid SEO tools listed above and leveraging their features.
Many free SEO tools can help you improve your business’ search engine rankings.

Do you know of any other awesome free SEO tools?

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