Sitelinks are links that show up in Google search results. 

They provide extra information about a site and help the user navigate through the site. 

Here’s why you need sitelinks 

Sitelinks can be helpful because they show different content from your website at once.

This is without having to click around or visit other pages. 

For instance, if you have an e-commerce site. 

It may be helpful to list all your products with prices right off the bat so that customers can find what they’re looking for. 

  • Sitelinks also give you more room for keywords than one line of text might allow.
  • More extended and more descriptive “sitelinks” can improve your snippet’s visibility. 
  • It means higher CTRs (Click Through Rates) and more traffic to your site.
  • Google’s procedure for selecting sitelinks is automated. But there are various ways to improve the chances of a Google algorithm picking your site when people search. 
  • Google sitelinks provide an excellent way to establish authoritative roots with your website.

What are sitelinks?

Sitelinks are links that will appear below the snippet of your website in Google search results.

It is pointing to other pages on your site.

Sitelinks are automatically generated by the Google algorithm and are only shown when they are helpful to the user.

When you search for a company name in Google, you will see links to what Google believes are the most valuable website pages below the site title and description.

Search results for brands and topics on google may have different links to other pages available.

This screenshot displays the search results when you search for ‘SEO Tutorial’ on Google.

Besides the post title and post description.

Google also displays several links that point to sections within your post.

Google Search Snippets Anatomy 

To help you learn how sitelinks work. Let us first examine the different parts that make a results snippet.

A Google search snippet includes the following parts:

  • Title
  • URL
  • Description

You can control the appearance of these items

As part of on-page SEO, you can optimize the titles and content of your pages. Also, provide good descriptions in web search engine results pages (SERPs). Besides, write a captivating page. Your headings can use unique- to SEO techniques to optimize titles. Besides, to write better URLs and provide good meta tags.

You cannot select what Google shows as a site link for your particular search query during the last step.

Google displays designated links for specific websites for certain search queries.

Why are sitelinks important?

Why are sitelinks important?

Creating site links is essential for boosting your SEO.

Site links from Google show up with your search snippet when it decides.

3 Ways To Increase Click-Through Rates (CTR)

When a search engine displays your website as the top result in the rankings, it often includes an indicator or “Sitelink” on the results page.

Ad extensions are an extra option in Google AdWords. It provides quick access to another site.

By adding sitelinks and other extensions to your ad. You increase the ad space and have a chance of being seen by users.

1. Meet visits to internal pages and not the homepage.

When sitelinks are clicked on for a brand name, users can immediately access that company’s inner pages without visiting the homepage. As a result, websites that use autocomplete from Chrome are way better for the users. More so, they get higher traffic.

How would one like to go anywhere on your website without having to type it in the browser? Well, all that needs to be done is start bidding and get a company name!

By bidding for a company’s names instead of picking one because of its colors. Also, customers can reach any page on their site with no hassle.

2. It’s a Google trust signal.

Google’s decision one day to display only a handful of sitelinks for any given website. It indicates how high the site ranks in Google’s estimation.

For your SEO and the reputation of your business on the Internet, it is crucial to track what people say about you online.

3. Use Sitelinks to improve brand awareness.

When your business is searched in Google, users will see a list of sitelinks. The links can be clicked without the need to search for this company’s information elsewhere on the Internet. It means that potential website customers are more likely to find you. When they’re looking online, they put them one step ahead before even trying out other vendors.

When your business shows up in Google searches, people won’t have to look anywhere else. It is because the sitelinks show up right there as soon as someone types something into their browser’s address bar!

How can I create Google sitelinks for my website?

There is no way to choose which pages will be chosen as google site links. Instead, they are selected by the Google algorithm. Google algorithm selects which of your websites’ pages can be used for sitelinks. It is based on a user’s query and other ranking factors.

You can conduct several things to help Google better understand your site structure and content. It will improve your chances of getting sitelinks in the search results.

  • Make sure that your brand name can be found when searched.
  • Create a simple, easy-to-navigate site structure
  • Link to important pages on your website
  • Define site link descriptions and titles for your candidate pages.
  • Internal links help Google identify your most important pages.
  • Also, add a site link candidate pages on your sidebar
  • Add the table of contents for long-form posts that include in-page links.
  • Optimizing your website for both technical and on-page SEO

Make sure you are prioritizing your ability to rank for your brand name

Most people can display themselves at the top of Google’s search results. But not everyone is flourishing.

If it is not happening, then you need to:

  • Make sure Google can access and index your website without any problems by checking your robots.txt file.
  • Include the company brand name in the title of your website homepage.
  • Your brand name must be visible as text on your homepage and wrapped inside the HTML <h1> tag.
  • Make your homepage include enough information about who you are and what you do.

Create a simple, easy-to-navigate site structure

The site’s structure is the most critical factor when it comes to sitelinks. So what you need to do is produce a simple and navigable site for Google and your users.

When search engines crawl your website, they follow any links they find in the menu on your homepage. Also, an XML sitemap and content submitted to Google.

Items appearing in your menu might be turned into sitelinks without you knowing, so make sure that:

  • Your website contains a clear and concise site structure with no more than three levels.
  • Don’t provide users with a menu for your website that doesn’t align with the site structure. These two have to be in sync for the most effective use.
  • The most important pages of your website are included in the main menu.

Add links to important pages on your homepage.

Next time you add new sitelinks to your navigation, also create text links on your homepage.

For instance, if you visit our homepage, you will notice that we have links pointing to all the services pages.

Google does not index links if they are formatted as pictures. Thus, links should always be in a text to ensure that Google indexes them. So use the keyboard shortcuts Ctrl+A and then press ctrl-c for copy or press x on a Mac. That is to cut your selection before you paste it into an email message at Gmail.

Likewise, make sure that you use proper anchor text for links. For example, if one wants to link to your Services page from your homepage, use “Services.” Also, “Digital Marketing Services” and not something else.

Define site link descriptions and titles for your candidate pages.

Search engines need to find your content, and this starts with a suitable title on the page. So beyond being careful about keywords you use in links, it’s also essential to be sure that headings are correctly written. Again, this helps the search engines to index them appropriately.

Suppose you want your ABOUT US page – or any other page for that matter – to be available as a sitelink in Google. Ensure the page’s title is accurate and describes what one will find when they click on it.

Internal links help Google identify your most important pages.

One of the easiest ways to help Google pick your pages. Also, use them as sitelinks is through internal linking.

Internal linking has many benefits for both SEO and user experience, leading to several other advantages.

The rules are simple:

  • Heavy rain starts on Thursday in some parts of the country.
  • Provide a descriptive anchor link for your post.
  • Build more links to pages that have many internal links pointing them. The more links you point a page to, the higher chance it’ll show up as a sitelink.

One can check the internal sitelinks report in Google Search Console to see how many internal links are on each page.

Add sitelink candidate pages in your sidebar.

Most websites have sidebars where you can link pages and tools for visitors.

I have a sidebar widget called the Popular Guides. It displays tutorials that Google ranks and readers like the most. This widget appears on all my posts. This will help make sure that they are indexed as some of the most important pages.

The widget on every post I’ve made indicates to Google what they perceive as my most important content. As a result, these are also shown as sitelinks.

Divide posts with in-page links to include a table of contents.

I mentioned above that sitelinks can appear for individual posts and not only for a homepage or brand-related searches.

To meet the most benefits from your content and get more likes. You should include the table of contents at the beginning of each post. It should as well link to corresponding sections on that page.

Make sure your text links use appropriate anchor texts, which you can choose yourself. You also want to make sure that they are not too far from the original content to confuse readers. Besides, get them lost on a website with internal hyperlinks leading nowhere!

Make interesting headlines for an article about why adults should read children’s books. A study in Sweden has found some critical lessons about reading habits. Especially when it comes to adulthood (and we’re happy there was one). The researchers interviewed 1,263 people aged 18-79 years old who grew up during World War II or later. So, naturally, they wanted their findings “to be useful” but had no idea what would come of it…

Optimizing your website for both technical and on-page SEO

For Google to trust your website and show it more often in their search engine, the page needs high quality. Also, the output voice should cater to business or personal use.

To do website optimization for search engines. You should ensure that both technical SEO and on-page SEO are handled.

Google does not show sitelinks for sites that are low-quality or spammy.

Why it’s essential to have sitelinks coming into your site, not just going out of it. 

If you’ve been developing your website intending to get attention and traffic from visitors to other sites. Then it maybe time for a change. Visitors like feeling as though they are in control when visiting a site geared towards their interests. So make sure there is plenty of content on your pages that give them what they want. This will increase the quality of blog posts or articles related to those topics. Moreover, help people find more information about things that interest them most! Plus, these informative pieces are an excellent asset for any business looking to bolster its online presence.

This is a significant change because it increases the quality of your content. This happens while providing opportunities for readers interested in similar topics. It helps them to share their thoughts.


A sitelink can improve the appearance of your snippet in Google search results, translating to more clicks and traffic for your site.

Although you cannot specify which pages will show up as Google sitelinks. Moreover, several strategies can help the search engine make the right choices.

If, for example, your company has an “About” page. Also, if it’s full of information about what makes you seem different from other companies. It is helpful for those who want to know more but are not interested enough to buy anything yet. Put this at the top of all web pages. So people find their way back before they’re lost forever.

Suppose you follow solid SEO practices (such as those outlined above. Also, Google will show sitelinks for searches related to your brand name. Besides, if you optimize your posts and pages. Then not only may they show up in search results, but they might also appear with a plus icon next to the headline.


What should one understand about sitelinks on mobile?

Google has announced a change to its ranking algorithm that favours mobile pages. This means that the next time you search for something on your phone, results will come up quicker and with less scrolling!

“Google first started making changes in how we rank content based on whether somebody is searching.” Google engineer Danny Sullivan said of this update.” We are now taking into account other factors like if someone scrolls down after clicking through from an initial result page.”

If you have a responsive website, then it should, in theory, be compatible with most phones. If not, make sure that the content and formatting of your mobile site are consistent or like the desktop site.

A web page should have the same links on both desktop versions. Also, mobile versions to avoid Google not showing sitelinks for all users.

Does Google allow for the removal of sitelinks?

Previous to late October 2016, one could remove sitelinks from Google Search Console. But it is not possible any longer.

Suppose you want to remove a page from appearing on-site links. First, you should remove the page from Google search by adding a “noindex” meta tag.

How do you add the Google sitelinks search box to your snippet?

Your site’s search box can help enhance the appearance of your sitelinks.

When you have a working search engine installed on your site and add structured data markup, Google will only show the search box as part of a site’s sitelinks.


Share This Story

About the Author: admin

by Petri Maatta
475 visitors per week google analyticsstatus update 6 months google analytics
results increase content marketing

Ready To Start Your Pilot Project?

Now it’s your turn to get started building your own Growth Machine.

To help you get started, we offer a Pilot Project that will help you decide whether SEO and Content Marketing is right for you.

You’ll also receive some content pieces written specifically for your website!

Click below now before this limited time opportunity expires!

(It’s limited because we can only manage 4 new projects per year at this speed)

Join the pilot program