In this post, we’ll talk about backlinks and how to get more backlinks so your site ranks higher on Google.

The way that a website is ranked can depend on how many links it has from other websites.

Links are called “backlinks” and they are often critical to the success of an online business.

You will learn link building basics with 23 actionable strategies for attracting high-quality ‘white hat’ traffic that comes naturally without spamming or hacking!

Link building basics

What are backlinks?

A backlink is an inbound link to your site from another web page. The more high quality links you have, the higher your rank will be on Google (and other search engines).

In order to get a successful result with SEO, it’s important that you maintain good relationships with both bloggers and journalists.

Bloggers can help build up your site by providing valuable content for readers as well as linking out to your page when relevant.

Journalists may be able to provide exposure for the business via a news article or blog post about their experience working with them — this could lead to new customers and hopefully increased revenue!

Reasons why backlinks matter for SEO?

Backlinks behave as a vote of confidence on one’s website from an outside source. Suppose a person is ready to quote you as a source of information.

Also, send their viewers to your site, they are saying to the search engines. “This is very good stuff, and we are ready to vouch for this.”

Additionally, backlinks are crucial for notifying search engines.

They notify on how different websites and web pages link, like a road map from 1 web property to another.

For example, high authoritative website traffic to an SEO+ website post.

This is a sign to Google that both websites share a similar area.

And the high authority website expects SEO+’s content.

Besides, reputable websites will connect to other reliable websites. Besides, prevent spam, untrustworthy websites like the plague. It gives the search engines some valuable hints on web site search results. It gives searchers links to genuine, helpful, and relevant websites.

Backlinks attract referral traffic to your site, which may not have appeared in a search. Suppose one can bring traffic visitors in and keep them on your website with high-quality content. It allows the search engines to know that the content is valuable.

Anchor text is the text in one’s content, which comprises a live link. Anchor text will take a website visitor to a post from Moz about anchor link SEO best practice. Before, anchor text was used full of keywords. Nowadays, Google complicates it to understand the context of hyperlink natural language.

The fact that anchor text says “Learn more” or “Read here” makes it equally as valuable as keyword-rich anchor text.

What ranking value do search engines use to traffic?

There is no definitive answer to this question. Based on search engine patent applications, testing, data, analysis, experience, and anecdotal evidence. It shows that quality backlinks make a positive and significant difference to rankings. They may even be more influential than any other ranking signal.

Are some backlinks seen as higher quality than others?

The search engines are watching out for backlinks from high authority websites. Website visitors will try to play with the search engines. This is by purchasing backlinks and spamming the comments sections of blogs. But those days are over. Google determines Low-quality website backlinks. This leads to penalties on your site for keeping some pretty shady business.

What’s the difference between black hat and white hat link building strategies?
In February 2011 and April 2012. Google Panda and Google Penguin saw changes to Google’s algorithms.

This marked the black hat link building strategies’ end.

This means that tactics such as:

  • Cloaking hidden text on your website that people cannot see, but search engines can see them.
  • Hiding links on websites, you don’t own with a gap in security.
  • Buying links to Your Site
  • Adding your link to the Comments sections of many external blogs

Some companies still use black hat tactics or grey hat strategies.

It helps to push the acceptable bounds.

This approach will deliver short-term gains.

Also, comes with significant risks that violate Google’s guidelines.

Blogging networksYesBlogging networksYesBlogging networksYes

Link type Violates Google’s guidelines
Blogging networks Yes
Widget backlinks Yes
Advertorials Yes
Paid links that pass PageRank Yes
Article directories Yes
Hacking and hiding links in CSS and JavaScript Yes
Site-wide and footer backlinks Yes
Low distribution of anchor text Yes
Repeating the same keywords in the anchor text Yes
Backlinks from foreign language websites Yes
Low-quality guest posting Yes
Automatically generated backlinks Yes
Low-quality web directories Yes
Bookmark websites Yes
Irrelevant backlinks Yes
Backlinks from websites with duplicated and spun content Yes
Low-quality backlinks from forum signatures Yes
Wiki pages, and free directories Yes
Any link intended to manipulate PageRank Yes

White hat link building strategies are the best way to ensure your success for a long time.

White Hat Backlink Strategies

The Perfect Foundation for your backlinking strategy

One of the first steps in improving your online presence is building a high-quality website that offers up information your readers are looking for.

Considering this, and building up links ought to be a piece of cake. Readers are interested in well-written content. In addition, they will be more willing to do so if their input is given in the shape of recommendations. Search engine optimization is about more than just keywords – great content must be its heart.

It is important to have a white hat and a strategic approach. This helps you to get high-quality backlinks for your website. You can use a tool like Ahrefs to analyze links pointed at your competitor’s website.

Linking up with a top authority website and ensuring that they link to your site or post about you is not an easy task.

Tried and tested methods :

Regularly updated blog

Regularly updated blog backlinks

Among the most dependable ways to draw backlinks to your website is to add new content to your blog. Suppose the content is informative and relevant. Your target audience may want to discuss it and link it back to their networks.

Link to great resources

Link to great resources

Your viewers will appreciate it each time you share great content. Even if it is an article you have read elsewhere and your openness to link to relevant websites. It may bring you to the attention of individuals who host these websites.

Give testimonials

Give testimonials link building

Most companies do focus on getting testimonials from their happy clients. Suppose one has used a service or product from a high authority website in the organization. It is advisable to send them a testimonial and welcome them to incorporate it on their site. You may as well encourage to add a link to your site for your testimonial. This shows prospective customers that yours is a real review from a real enterprise.

Feature case studies

Feature case studies backlinks

For customers who have great results with organizations’ services or products. It is good to approach them and offer to write a case study about how your company has assisted them. Besides, to the case study linking to their website, you could ask them to discuss it with their viewers.

Instead, having an excellent experience for a client. One can volunteer to be the subject of a case study and bring a backlink to your website that way.

Reach out to bloggers

Reach out to bloggers what are backlinks

Every blogger is searching for new material for his/her websites. Especially if a large volume of articles are to get published every week. Based on organization nature, bloggers’ back-linking approach is important. This helps to provide them free samples of your services, products, or treatments.

But, instead of asking for a review in exchange for your item. It is crucial to maintain the language. One may love others’ perspectives. Thus, you will leave it up for individuals to think about mentioning it on their blog. You may ask them to add your information and a link back to your website if they decide to publish a review.

Guest blog writing

Guest blog writing link building

It caused a slew of posts pronouncing that guest blogging is’ dead.’ According to Matt Cutts. Low quality, frequent duplicated guest blogs as a means to get traffic are spammy. So Google would be clamping down on this kind of low-value content.
Besides, Cutts could still see a role for top-quality guest websites.

It is of help if one will contribute a guest site to a different website. This enables us to ensure that your offering will be of value to the host website’s target audience. Besides your own and that the content is 100% unique. Even if the post’s host decides to create any backlinks to your website’ no-follow,’. One should still receive valuable referral traffic to your site.

Feature high authority websites in a ‘Best of…’ article

Best of article backlinks

It is a common but powerful strategy for gaining traffic to one’s websites. The idea is that when one writes a post about the ‘Ten best companies/blogs/websites for,’. Especially mentioning high authority, respected websites, and linking to articles.
The audience will discover it more valuable.

Before publishing the guide, contact the companies/individuals concerned and state you would love to incorporate them in a ‘Best of…’ article. With the date you intend to publish and supply details of the URL. Suppose they would like to share the article with their audience. Suppose everybody is happy to get involved in the article and to publicize it to their website. In that case, you have the backlinks from websites identified as a broad authority.

Link round-ups

Link round-ups

Across vast industries, there exist websites that frequent feature link round-ups. This shows lists of links to great content that they think their audience will adore.

One should consider search results appearing at the articles list in the connection round-ups. Do you have articles that would attract the audience of such a listing? One should contact the curator of this connection round-up. This is to let them know that you have written an article that may fit with their following round-up list.

Turn mentions into links

Turn mentions into links

Implied links’ or one’s website mentions can be helpful in search engine optimization. Behaving as a vote of confidence even with no clickable link. Also, an active connection from a high authority site to your content remains preferable.

Best strategies to convert mentions to backlink. This is through contacting those who mention you without an active connection. Also, inquire if they could add a backlink to your website.

Appreciate them for the mention and inform them that you appreciate that. Then suggest adding in a connection to follow up by reading the content advocated on other sites.

Buzzsumo, enables you to track online mentions and citations of your brand. And each gives a free trial (there’s a monthly fee for the comprehensive service).


Newsjacking backlinks

It is best described as how one injects his or her thoughts or angles into breaking news in real-time. It can create media coverage for oneself, or one’s a company’.

If a major story has hit the headlines, one might need to research if it can link to the company website or somehow. Can you operate in the same business? Would your goods or services help someone in a similar circumstance? An effective strategy is to write an opinion piece about a current news story. Also, get it published as soon as possible after the story breaks since Google will be looking for new content around the story. One opinion piece may grab attention in the positions and draw backlinks.

Blog comments

Blog comments

Comments leaving on other people’s websites are mentioned in black hat link building. Yet, the ideal approach, it may still be a successful white hat strategy.

Besides, the difference resides in the relevance of this remark. One can usually spot a site comment based on black hat tactics. It litters with keywords, like the commenter’s name, and only loosely associated with the guide, if at all.

White hat website commenting does need time and energy but can pay dividends. Suppose one reads a post on a top authority website with a similar crowd to yours.

In that case, it is appropriate to write a reply giving your ideas on the subject or mentioning a related guide. If you have written about the same topic that you think may be of interest to the author. Also, one may wish to provide praise or talk about own experiences on a specific topic. Such remarks are in the spirit of a dialog and acknowledging the author’s efforts. and is a strong source of a subtle way to present yourself to a new audience



To attract traffic to one’s website backlinks is to include details of the business. Such as a link to your website, to respected directories like DMOZ, Best of the Net, or Yell.

One should list his/her company across all directories for consistency. This is because inconsistent listings may affect page ranking.

Submission backlinks

Submission backlinks

One can submit information like a backlink to a website, to reputable websites directories if you are an artist or designer. One may want to consider submitting samples of work to a portfolio site such as Behance or Sortfolio.

Submission backlinks may exist from blog aggregators, audio sharing websites. Also design galleries, and business list websites before adding your details to a website. It is well worth checking out its Page and Domain governments in Moz’s Open Site Explorer.

It is worth taking the time to fill out your full profile.
Should one submit his/her information to these websites?
Hardly populated profiles and missing ‘About’ segments relate to spam profiles.
Also, it might not make it beyond the website’s moderators.

Broken links

Broken backlinks

Website backlinks securing is identifying external links to a no longer existing website.

The simplest way to do this is to Log into the Google Search Console ( Google Webmaster Tools) Proceed to Crawl>Crawl Errors from the left-hand menu.

Click on the respective URL. (a pop-up box describing the error and comprising a Connected from tab appears)

Suppose there are a few broken links. It is worth reaching to the applicable site webmaster with details of the right website link.

Non-existent URLs connect to the website due to typo when building an inbound connection. One may want to think about setting up a 301 redirect from the wrong URL to the right page. So the traffic finds its way to the ideal information on your website.

Additionally, suggestions are made on setting up a custom 404 error page. It may be a great and unexpected way to inject some humor or assist prospective customers.

Turn images into links

Turn images into links

There exist several ways where one can use pictures to create backlinks to the website. For example, Photographers create images on websites like Flickr, Pixabay, Morguefile, or DeviantArt. This done in exchange for a credit link to your website.

One can also make memes using free tools like Canva or PicMonkey and add your URL to the picture. If you download and use the picture as a PDF, the featured URL will function as a live connection. The embedded links will not work in JPEGs or PNG files, which you post to your social networking pages. Adding your web address into a meme. One product can be an excellent way to pull referral traffic to your site. Also, increase brand awareness.

Create infographics

Create infographics

Infographics are popular for several reasons. They show a whole lot of information at a glance. Besides, they are quotable, shareable, and translate well to mobile devices. Due to this, infographics can be an excellent source of quality backlinks on a website.

Before making an infographic, one needs to decide on the subject and what stathe/she intends to share.

Besides, how you would like to present them, one should try searching Google for infographics on the same topic. The ones that appear on page one of your search is likely to have many backlinks.

  • How to make an infographic stick out from the crowd?
  • What is going to be different about one’s content and design?
  • What stats will catch attention?

Free tools like Canva have excellent infographic options, such that if one would like to go in a layout. Suppose the design is not one’s favorite. One may want to outsource his/her infographic to an expert designer. This can be done via platforms like Fiverr, Dribbble, Guru, or UpWork.

When building an infographic, the primary key is to make it simple for others to share and connect. Siege Media’s Embed Code Generator is a free tool. It helps generate the code that individuals will need to include. And also embed the infographic on their website.

Also, one may try out SumoMe’s Image Sharer app. It adds social media share icons into an infographic. The social media icons show up whenever anybody hovers their mouse over the picture. This program helps people share and connect back to the infographic. Also bringing traffic to your site.

Run a survey

Run a survey

Conducting a survey may be an effective method of creating a range of backlinks. Using a free tool like Survey Monkey. One can reach out to his/her present and prospective clients. Besides, ask questions about their needs, attitudes, purchasing habits, and much more.

Also, when doing the survey.

  • One can publish the information as a blog post, infographic, SlideShare demonstration.
  • As well as YouTube video or press media release.
  • All of which will link back to one own site for the complete story.

As an alternative, one can turn the information into a white paper-style report. The white paper-style report is available for download from the website. And then publish it on social networking, on your e-newsletter, and on your site.

Run some free webinars

Run some free webinars

Webinars are an excellent means to showcase your experience. Also, provide your audience with useful, actionable advice. Besides, they help bring backlinks to the website. Especially if the webinar is available for download for a period after recording
Like infographics, one can generate code to allow others to embed your webinar on their site.

Create a podcast

Create a podcast

Much like webinars. Podcasts can be a better way of giving your audience access to meaty, higher quality content. One can add even more value by providing a transcript of podcasts. This applies to those who prefer to read instead of listening.
Like other forms of premium quality content, podcasts should entice backlinks in the types of societal shares as well as from the websites on which you can decide to circulate your podcasts. For instance, you might opt to start a podcasting series on iTunes.

Give an interview

Give an interview

Being an expert in your field, or even somebody who is one step ahead of the audience. People are willing to listen to your story. Thus, it is worth observing matters on the ground for opportunities to have an interview. Either in print or for a podcast. One should practice offering the interviewee’s information with a hyperlink on the website. This is for anybody who wants to discover more.

Create shareable templates

Create shareable templates backlinks

One might have some untapped link building tools in the kind of document templates. This helps to maintain one’s business organization. Individuals are always watching out for things such as a self-made daily planner. As well as to-do sheet, accounting templates, contracts, briefing forms. Also, social media planners or goal setting worksheets, as only a couple of examples. Suppose one brand and discuss them with the audience. Be assured to include your contact information and a link to your website. The number of shares and traffic that your offering gets might surprise someone.

Respond to press requests

Respond to press requests backlinks

Press sends requests to contact for quotable input into their articles. Press requests responding might be powerful. White-hat approach to creating one’s website backlinks.

Search Engine Land has grouped a brilliant post about reacting to media requests. This is for SEO/link-building functions and recommends everyone to read it..

Services highlighted for tracking press requests:

  • HARO (most popular free services)
  • ResponseSource (paid service aimed more at the UK)
  • Muck Rack (paid service)
  • Gorkana (paid service)
  • Source Bottle (free service)
  • Press Quest (UK free service)
  • Vocus (paid service)
  • PRrequest (the Twitter hashtag used by journalists)
  • Explore co-marketing opportunities

According to Hubspot. Co-marketing is where two companies collaborate on promotional efforts for a co-branded offer.
It is considering working relationships between two individuals y that match one level. Is there something you could create together?
Marketing an identical solution can entice backlinks from other co-marketing websites.

Add ‘Tweet this’ options to your content

tweet this backlinks

In conclusion, bringing a ‘Tweet’ that is an alternative to snippets of the website content. This helps in attracting referrals and traffic to a website.

For those who own a WordPress website:

WordPress plugins such as Inline Tweet Sharer and Tweet This make it simple.
It helps in turning website posts into tweetable content linking back to the original website-post.



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