Our SEO process

We typically take on three types of projects:

1. SEO projects with a specific end goal: Researching keywords and mapping out landing pages. These may include creating an avatar, on page optimization for your website, improving the user experience of your pages so they are fast loading and relevant to what a visitor might be interested in, generating content that promotes your products or services while connecting with visitors through links and lead capture forms. We focus on achieving a specific goal within a time period of three months, six months, one year or two years.
2. Be everywhere funnel: Where you want your online business to be visible for all possible search terms of your buyer’s journey. We research keywords based on a range of 5000-25000 words and then use software to cluster the data. We choose 100-500 potential articles to write based on those keyword clusters. Our publishing velocity is maximized and we publish three years worth of content in four months. We use this strategy to grow your business from x to 100.000-500.000 monthly visitors within 13 months.
3. Landing page optimization: Editing or creating persuasive landing pages which may include highly-researched long-form content, listicles, e-books, white papers, and informative pieces that serve to bridge the gap between prospect and customer. We use landing pages that rank naturally for search results.

Let’s figure out which type of content you’re comfortable to publish on your website first.

Most clients will send over a small initial project for us to work on. Each Be Everywhere Funnel* pilot project is scoped out by the length of time and investment required so you know exactly what your investment will be — no hidden surprises here.

If you’re not sure what you need, no worries. For most, it’s an SEO audit and a keyword based landing page, a blogpost, a category page, or any article from within your niche. Once the details are ironed out, we’ll get to work.

*Be Everywhere Funnels are different from your average SEO project, requiring clients to be heavily involved at the start of the process and throughout. Considering this, Be Everywhere Funnels are only for ambitious companies that have the time and resources to handle and manage all aspects of them.

This step starts with gearing the project requirements with an in-depth 44-step SEO audit.

Our battle-tested in-depth audit process is designed to provide us with everything we need to know to create a custom SEO strategy for you, without all the unnecessary meetings and phone calls required by less experienced SEO companies.

This includes figuring out your keyword strategy, keyword clustering thousands of keywords, your chances of winning in your market, any objections you might have at this point, as well as any special tone or brand style requirements you may have.

Using this brief, we’ll identify the most potential keywords and articles we need to create.

If necessary, we’ll also dig into your market and competitors to break down their SEO strategy and keywords. This will help us better understand your market’s dominant strategy and trends so we can copy what works and what does not.

Once we’re done, we’ll have a crystal-clear bird’s eye view of your business, and we’ll get the writers started on the first articles for your website.

We use Ahrefs and Semrush to develop lists of 1000’s of keywords related to the third party tools that shows the type of person behind the search fits our buyer persona.

The initial keyword research is created with the persona in mind:

Opportunity analysis

We use a desktop keyword clustering tool to group the lists of thousands of keywords into unique content topics.

This will help your business to:

• Understand how their buyer persona searched
• How many pages of content they need to publish to rank for all the opportunities for your target audience we identified
• The total cost of content creation
• How long it would take to saturate a funnel with keywords and for them to appear on all pages their target audience searches?
• The monthly budget needed in order to hit publishing goals.

After that, the keywords and topics are assigned to multiple writers and the actual work begins.

Every article we publish goes through a rigorous SEO audit so each piece of content does its job — bringing in the right customers to your site.

This involves a grueling set of seven editing phases, each designed to turn the writing from internal draft to final polished product.

1. E-A-T — We’ll look at every single sentence in the Expertise, Authoritativeness, and Trustworthiness framework that Google raters use to assess a website as a whole.
2. Title tag — Poorly written title tags can all negatively impact your SEO results therefore we’ll make sure your titles stand out from the crowd.
3. Meta descriptions— We’ll optimize to follow Google’s own meta formatting where we add more social proof and make it more contrarian than any other page the reader may find which will increase Click-through rate (CTR).
4. Headlines — We’ll look over each headline to spark interest for it to stand out on the SERPs – enticing users to click through and continue reading the rest of the content.​
5. Header Tags — We’ll look at the header tags to make the content easier and more enjoyable for visitors to read. While providing keyword-rich context about your content for the search engines.
6. Images — We’ll make sure to incorporate images that support your content and use descriptive titles and alt text. This will make you show up on Google Image Search, give better user experience and faster page load times.
7. User Engagement — We’ll look over everything to make sure that users will not bounce – but instead, they’ll continue viewing your content, interacting with it, and keep coming back for more.